FOR AIRPORT COMMERCIAL & INNOVATION TEAM
Convert unstructured dwell time into commercial engagement through indoor wayfinding and location-based gamification that physically routes passengers through your commercial zones.
Anxiety
A passenger who is uncertain about their gate location or walking time will almost always make the conservative choice: stay close to the gate rather than explore the terminal
That's a rational response to uncertainty and it isn't solved by better retail
Digital Physical Gap
Today’s passengers reach for their phones the moment they sit down
As Gen Zs and Millennials become the majority of air travellers, attention is increasingly focused on the digital world. Traditional physical touchpoints (signage, storefronts, and displays) are no longer enough to capture attention
Limited Data
Airports don't own the passenger relationship from end to end.
Much of the data available is aggregated and lacks the depth needed to understand individual passenger behaviour or drive effective commercial strategy.
AI Mapping & Gamification
Certainty


Discovery
Engagement



Data
01
Indoor Wayfinding
Sub-3-metre accuracy using BLE beacons and smartphone IMU sensors. Integrates with your existing FIDS for live gate data. No hardware CapEx for the airport.
02
Gamification Engine
Location-triggered challenges that route passengers through commercial zones. Seasonal content that rotates with throughout the year and are uniquely designed for your airport. Collectible badges and concession rewards that drive repeat engagement.
03
Commercial Analytics
Movement data, dwell uplift, zone capture rates, and purchase conversion, broken down by terminal, zone, and time period. Evidence for commercial strategy and concession negotiations.
04
Network Effect
Every new airport in the network increases the app's value to frequent flyers. Adoption compounds across your portfolio rather than starting from zero at each property.
THE TEAM

Ilesh Vora
